With metric capping, teams can reduce the impact outliers and bots on their data. Any outlier values in your metrics will be capped and replaced with a fixed threshold value allowing for more meaningful experiment results, faster.
Split receives all raw events in the time frame of a version of a split.
At the time of metric calculation, the aggregation of the raw events per user (or account or other traffic type) is capped at the defined metric cap, which is set by the user for that metric.
The cap for an event can be set for the number of times it occurs 1) within a 24 hour period from the first impression in a version of an experiment or 2) in total in a version of an experiment.
The capped sum, count, or average per user is then used for the metric distribution and t-test.
All raw events, regardless of the cap, are received and logged by Split and accessible in the Events Type admin page. These are shown as raw events.
For example: you set a metric cap on homepage views to 10 per user. Trevor looked at the homepage 4 times and Sophie 20 times. When the metric card is calculated Trevor will have 4 home page views and Sophie’s homepage views will be reduced to 10. Both users are still included in the experiment analysis.
“Per user per day” is based on 24 hours time window from a user’s first impression within a particular version of an experiment.
The table below shows the when capping can be used for the various across and per functions.
Across metrics will be capped at a “per user” level and provide total counts and sums after the caps are applied to any outlier user(s). They will be the same as below, except for average and unique users, which don't apply.
Function : Count of Events per User
Example : Capping the number of homepage views per user.
Description : Capping this function is most useful for minimizing bot activity in your experiment analysis
Function : Sum of Event Values per User
Example : Capping the checkout value of a user
Description : Capping the sum of values that is passed in an event on a per user basis
Function : Average of Event Values per User
Example: Capping the average revenue generated per user
Description : This type of capping is only available on per user basis, not per user per day - as this function is more useful to our customers over a longer timeframe.
Function : Ratio of Two Events per User
Example : Capping the number of hotel searches before a user makes a booking
Description : The capping value is dependent on the order of events (numerator and denominator)
This metric cannot be capped on per day basis, as both events may not happen within 24 hours, causing the metric value to be 0.
To cap a metric to 10 hotel searches for 1 hotel booking input 10.
To cap the ratio of invites clicked to invites sent at 10 clicks to 100 sent input 0.1.
Please sign in to leave a comment.