You can create a metric and measure impact in four easy steps:
- Define your metric name and meta information
- Define your metric definition
- Review metrics impact during a review period
- Analyze metric impact details and trends over time
Step 1: Set your metric name and information
Once you are sending us event data, to create your first metric, click on the “metrics” icon in the left navigation and click the button labeled “create metric”. From there, you can enter your metric name. We recommend describing what you intend to measure with a unique and recognizable name. Similar to splits, you can easily specify meta information for your new metric such as name, description, owners, and tags. This information can help you and your team manage your metrics. Learn more about creating a metric.
Step 2: Define your metric definition
When defining the metric definition you can determine the winning direction. If increasing this metric is good for your business and customer experience, select “increase”. If not, select “decrease”. The traffic type applies to the event type associated with the metric. Select traffic type “user”. To get started, select “count of events per user” and select an event you sent. Learn more about defining your metric.
Step 3: Review metric impact during a review period
The review periods will be preset via the admin settings. You can access your metric impact by searching for the split you want to see the impact for and navigating to the third tab on the right, “metrics impact”. Once here you will see the impact on your organization’s metrics, first ordered by key metrics and then ordered by the additional organizational metrics which reached statistical significance. Learn more about review periods and filtering your metrics.
Step 4: Analyze metric impact details and trends over time
Information such as the impact % , p-value, and error margin will be surfaced on the metric card. You can click on the metric card to access additional information. This additional information includes how the impact has changed over time, the metric dispersion and the sample size used to calculate the metric value. Learn more about metric details and trends.