A key step in developing and designing an experiment is constructing a hypothesis. To help you structure your hypothesis in a meaningful way, we've provided a framework below with two helpful templates -- a simple one, and an advanced one.

## Hypothesis Framework

**Step 1: ** Define the **problem:** What is the rationale for experimenting? What do you want to learn? What data do you have to inform your design? **(Problem)**

**Step 2:** Define the **solution:** What are ways in which you can change the experiences? What strategy will dictate the tactic for the experiment? **(Strategy and Tactic)**

**Step 3: **Define the measures for **success:** What proves this hypothesis to be true? What is the expected outcome? *(Result)*

## Simple Hypothesis Template

- Because we observed
*motivating**data or feedback* - We expect that
*change*will cause*expected metric impact*

## Advanced Hypothesis Template

**(TACTIC)**By introducing*X change***(STRATEGY)**We can*remove/create/reduce X***(RESULT)**And*increase/decrease X metric***(TACTIC)**By/with*X solution and tactic*

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