Constructing a hypothesis

A key step in developing and designing an experiment is constructing a hypothesis. To help you structure your hypothesis in a meaningful way, we've provided a framework below with two helpful templates -- a simple one, and an advanced one.

Hypothesis Framework

Step 1:  Define the problem: What is the rationale for experimenting? What do you want to learn? What data do you have to inform your design? (Problem)

Step 2: Define the solution: What are ways in which you can change the experiences? What strategy will dictate the tactic for the experiment? (Strategy and Tactic)

Step 3: Define the measures for success: What proves this hypothesis to be true? What is the expected outcome? (Result)

Simple Hypothesis Template

1. Because we observed motivating data or feedback
2. We expect that change will cause expected metric impact

Advanced Hypothesis Template

1. (TACTIC) By introducing X change 
2. (STRATEGY) We can remove/create/reduce X
3. (RESULT) And increase/decrease X metric  
4. (TACTIC) By/with X solution and tactic