We would like to get our impression data into Google Analytics. We were thinking about writing our own code to batch events, send them over to GA, etc, but it seems like you guys already have a system for this in "Outgoing Webhooks".
Is there a way to modify the POST request for the webhook, or add custom fields? Google Analytics just requires that the post be in a specific format (https://developers.google.com/analytics/devguides/collection/protocol/v1/devguide):
v=1 // Version.
&tid=UA-XXXXX-Y // Tracking ID / Property ID.
&cid=555 // Anonymous Client ID.
&t=event // Event hit type
&ec=video // Event Category. Required.
&ea=play // Event Action. Required.
&el=holiday // Event label.
&ev=300 // Event value.
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